Real Estate Solutions — CRM, Brokerage & Marketing

What a complete real estate solution includes

Running a modern real-estate agency takes more than a listings page. From the first enquiry to a closed deal and the commission that follows, an agency needs one connected system for leads, properties, agents and marketing. Baxance covers the operational core:

Real estate CRM

A real-estate CRM is the core: a single place to manage leads, contacts, viewings, offers and deals through a clear pipeline. Agents see every enquiry, its stage and its next action; managers see the whole pipeline, agent performance and forecasted commission. Automated follow-ups and reminders mean no lead is forgotten — the difference between a busy agency and a productive one. See real estate CRM.

Off-plan property CRM

Off-plan sales work differently from ready property: buyers purchase from a developer before completion, payment plans run over months or years, and inventory is released in phases. An off-plan CRM tracks unit availability across projects and phases, manages developer inventory and allocations, handles staged payment plans, and keeps buyers and agents aligned as construction progresses. For agencies selling Dubai and UAE off-plan, this is essential structure a generic CRM doesn't provide. See off-plan property CRM.

Ready (secondary) property CRM

For ready and secondary-market property, the workflow centres on listings, viewings and negotiation. The CRM manages your live inventory, keeps listings organized, schedules viewings, tracks offers and counter-offers, and moves a deal from agreement to transfer — with documents and commission recorded against each transaction. See ready property CRM.

Real estate brokerage solution

Beyond the pipeline, a brokerage needs to run as a business: agents and teams, listing inventory, deal and commission management, and reporting for owners. Baxance's brokerage solution ties the CRM to inventory and commissions, so a closed deal automatically records the agents involved, their splits and payouts — no separate spreadsheet reconciliation. See real estate brokerage solution.

Real estate lead management

Property leads come from portals, social ads, your website and referrals — and they go cold fast. Lead management captures enquiries from every source into one inbox, routes each lead to the right agent instantly, scores them by intent, and automates first response and follow-up. In a market where the first agent to respond usually wins, speed and routing directly drive closings. See real estate lead management.

Property marketing

Filling the pipeline is a marketing job: property portals, paid social campaigns, landing pages and email nurture. Baxance connects marketing to the CRM so campaigns feed leads directly into routing and attribution, and you can see which channels and listings actually produce deals — not just clicks. See real estate marketing.

Solutions by agency type

• Off-plan / developer-sales agencies — project and phase inventory, payment plans, developer allocations.
• Secondary-market brokerages — listings, viewings, offers and transfers with commission tracking.
• Full-service agencies — off-plan and ready property, lettings and sales, in one platform.
• Growing teams — agent management, routing and reporting that scale without adding admin overhead.

Built for the UAE and off-plan markets

Baxance's real-estate solution is shaped by the realities of the UAE market — a high volume of off-plan sales, multi-currency and international buyers, and portal-driven lead sources. That means first-class off-plan and payment-plan handling, Arabic support where needed, and lead capture from the portals and channels agencies here actually use. The same platform serves ready-property and lettings, so an agency running both models isn't split across systems.

Why an integrated solution beats disconnected tools

Most agencies run on a patchwork: a spreadsheet for inventory, a shared inbox for leads, a portal login for listings, and a separate note of who's owed what commission. Every handoff between those tools is where leads go cold, viewings get missed and commissions get disputed. An integrated real-estate solution keeps leads, properties, deals and commissions on one data model, so an enquiry flows to a matched property, a booked viewing, an offer and a recorded, attributed commission without re-keying. For most agencies, that continuity is the difference between growth and firefighting.

Why agencies choose Baxance

• Leads, properties, agents and commissions in one connected platform
• Purpose-built off-plan handling — phases, inventory, payment plans
• Ready-property and lettings workflows in the same system
• Fast lead routing and automated follow-up across every source
• Marketing connected to the CRM for real attribution
• Built with the UAE and off-plan markets in mind

Baxance across industries

Real estate is one of several industries Baxance builds technology for. The same team also delivers forex brokerage solutions, IT and software development, and e-commerce platforms — so an agency that also needs a website, a mobile app or a marketing partner can work with one company across all of it.

What Baxance provides — and what you bring

To set expectations clearly: Baxance provides the technology and configuration — the CRM, off-plan and ready-property workflows, lead routing, brokerage and commission management, and the marketing integration — set up to match how your agency operates. You bring your listings, your agents, your developer relationships and your brand; Baxance gives your team the system to run them. Understanding that division up front makes for a realistic, fast rollout: we configure the platform to your workflow while your team keeps selling.

Getting started with Baxance real estate solutions

Rolling out Baxance for a real-estate agency is a configuration process, not a development project. During onboarding we set up your pipeline stages, import your properties and contacts, connect your lead sources (portals, website forms and ad channels), configure agent teams, commission splits and reporting, and train your staff. Because the platform is pre-built and configurable, agencies get up and running quickly and start working from a single system — every lead routed, every property tracked, every commission recorded — rather than stitching tools together. Book a free consultation and we'll map your current process and show how it runs on Baxance.

Frequently asked questions

What are Baxance's real estate solutions?

They are a connected set of tools for property agencies — a real-estate CRM, off-plan and ready-property pipelines, brokerage and commission management, lead management and property marketing — delivered as one configured platform.

Do you support off-plan property sales?

Yes. Baxance includes purpose-built off-plan handling — project and phase inventory, developer allocations and staged payment plans — alongside ready-property and lettings workflows.

Can it capture leads from property portals and ads?

Yes. Leads from portals, website forms, social and paid campaigns flow into one inbox, are routed to the right agent instantly, and are followed up automatically.

Does it handle agent commissions?

Yes. Closed deals record the agents involved, their splits and payouts automatically, so commission is tracked against each transaction without separate spreadsheets.

Is it suited to the UAE market?

Yes. The solution is shaped by UAE realities — high off-plan volume, international buyers and portal-driven leads — with Arabic support where needed.

Can Baxance also build our website or app?

Yes. Baxance also provides web, software and app development and digital marketing, so an agency can get its CRM, website, apps and marketing from one partner.